Online fashion company, Jabong is expecting 40 per cent growth in business in 2017-18 by expanding its product range, marketing investments and adding additional features in its mobile application. The company also plans to make its mobile application more engaging.
With launch of cricketer Yuvraj Singh’s YWC Fashion brand, Jabong plans to add some 35 more brands to its shopping catalogue. It has recently launched 25 brands including Virat Kohli’s WROGN and Deepika Padukone’s All About You. Hrithik Roshan’s HRX is in the pipeline.
“We believe we are not at good levels, but we will invest this year in creating much higher awareness for ourselves on three growth pillars. This year, in 2017-18, we are expecting 40 per cent growth in business,” Jabong chief business officer, Rahul Taneja said.
Though there was a lot of competition in the area, companies which have a thorough understanding of the business and consumers will survive. “When we started there were 300 online players in fashion category with different kind of models but now if you analyses there are only 25-28 players. It is a very attractive market but it is not easy to operate in this market,” he said.
Apparels account for around 45 per cent of Jabong business, followed by footwear at around 11 to 12 per cent.
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