With the festive and wedding season approaching, Kagzi Apparels(A division of Kagzi Exports) which recently launched its Fashion brand for women under the name KASHANA; gives the people of Jaipur a reason to celebrate again. KASHANA is ‘Fashion Forward’ and its designs have a cutting –edge as they are adorable, fashionably chic which define fashion and luxury which are value for money. The KASHANA store in Jaipur, was launched at Raja Park, Jaipur on 26thOctober, 2016 at the Fashion Street.
Kagzi Apparels (A division of Kagzi Exports) recently launched its fashion for women brand- KASHANA in Jaipur over a celebrated fashion event which was endorsed by Bollywood Celebrity, Ms. Evelyn Sharma. KASHANA is ‘Fashion Forward’ and was launched by Kagzi Apparels to venture in the domestic market for the first time.
Speaking about the store launch in Jaipur, Mr. Mohammed Arif Kagzi, Promoter of Kagzi Apparels and its brand KASHANA said, “We are elated to launch the first ever store of KASHANA in the colourful city of Jaipur. The Pink City of Jaipur, as the name suggests is rich in its cultural heritage and traditions. Taking an inspiration from the beautiful murals and motifs on the forts and palaces in Rajasthan, we derived the name for our brand- KASHANA, which means a beautiful palace. KASHANA’s has a mix of Ethnic and Western outfits to suit the body sizes of Indian Women between teens to middle age. ”
KASHANA’s store at Raja Park is strategically placed at the heart of the city which is also a high street fashion destination for most women. The store has lavish interiors with the clothes rack placed in a manner that will provide ease to our customers to select their apparels. The KASHANA store also has a separate ‘Celebrity Collection’ which is showcased within the store for those who prefer to splurge that extra bit on special occasions. The clothes rack of KASHANA’s store at Raja Park, Jaipur has a mix of Contemporary Western and Ethnic fashion. Our staff will be distinguished as fashion executives. The Fashion Executives are well trained to provide information and suggest which outfit suits best as per the requirement of our customers. An inaugural offer will be made to all customers shopping beyond Rs. 2500/-. The offer is valid from 26thOctober, 2016 to 2nd November, 2016.
KASHANA will launch its all format stores that also include Exclusive Brand Outlets across the nation by 2017. Kagzi Apparels Promoter, Mr. Mohammed Arif Kagzi believes that the brand will grow by 30% each year. Kagzi Apparels under the brand ‘KASHANA’ aims to launch 10 Exclusive Brand Outlets across Jamshedpur, Indrapur in Gaziabad (Delhi), Pune, Chennai, Ranchi, Jaipur, Udaipur, Jodhpur and Surat in the months to come.
Mr. Kagzi added, “For over 20 years we have been manufacturing and exporting our products to many brands in UK, USA and the Middle East Countries. This gives us an edge to have a global experience and also allows us to get international fashion first in the market. By 2017 we intend to launch 50 all format stores across the country. The brand ethos of ‘KASHANA’ is to follow international fashion but in a Contemporary yet Elegant Indian Avatar. KASHANA clearly enunciates ‘Haute Couture’ as the garments fit on you as your second skin. The brands designs have intricate detailing with embroidery, print and colour which are inspired from the murals and motifs on heritage palaces. The designs also showcase a combination of demure and fierce romance with rich colour palate combined with texture and silhouettes never to be found in any other brand.”
Kagzi Apparels supports the ‘Make in India’ concept and manufactures garments from Rayon and Cotton which are sourced from India only. KASHANA (brand of Kagzi Apparels) has been launched through an extensive market research on Fashion, MRP and Designs which are thoroughly inspired from Indian culture.
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