Textile department is working on branding of handicraft items which will be introduced to the market very soon.
Textile secretary, Rashmi Verma said the branding exercise is very similar to that of handloom items which has been launched recently. It will also generate better quality assurance and certification and selling of handicrafts products in the International markets, she said at the inaugural session of the five-day handicraft and gift fair ‘IHGF- Delhi Fair Spring 2017’ at India Expo Centre & Mart, Greater Noida today.
Artisans and manufacturers of Indian handicrafts at craft clusters are to be guided for creating new products to be competitive and EPCH is already playing key role in providing platform and hand holding at IHGF-Delhi Fair to products being made by artisans, craftpersons and upcoming entrepreneurs from different craft clusters to interact directly with the International buyers.
Through this direct buyer-seller meet Indian handicrafts can grow further not only in terms of exports but can further enhance the image of brand India in the market of home, fashion, lifestyles and textiles across the world, Verma said.
She expressed satisfaction that VRIKSH certificate for wooden items has been accepted worldwide.
Apart from overseas buyers, domestic volume retail buyers from many leading retail chains of India and e-commerce companies have become regular visitors to the fair and home, lifestyles, fashion and textile products have attained sizeable place in every chain stores such as Good Earth, Fab India, West Side, Shoppers Stop, Lifestyle group etc.
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