Frankfurt Am Main to become the new hotspot for the international fashion and lifestyle scene. The two leading trade show organisers Messe Frankfurt and Premium Group are joining forces to launch Frankfurt Fashion Week (FFW). From summer 2021, the Rhine-Main metropolis will be the new home of a forward-looking fashion and lifestyle community. The vision of a Fashion Week in Frankfurt am Main is now being turned into a reality with trade shows, conferences, runway shows and events set to take place throughout the entire city.
Unveiling the Unexpected: FFW will be making its debut in summer 2021. Joining forces to get the event off the ground are the world largest trade fair, congress and event organiser with its own exhibition grounds – Messe Frankfurt. And the organiser of Europe’s biggest fashion fair – the Premium Group – as the initiators, as well as the City and the German state of Hesse as hosts. This will transform the financial centre of Frankfurt into a new hotspot for the international fashion and lifestyle scene. And it will create a new, international fashion metropolis. We are expecting positive knock-on effects with the generation of more than 200 million euros per year. And it will be for our hometown and the region, emphasised Peter Feldmann, the Senior Mayor.
Five platforms, three trade shows, two conferences, over 2,000 designers, brands and fashion companies – FFW will become an extremely attractive and relevant destination for the international fashion business. We believe in the concept of a physical Fashion Week, but one that is different to anything we have seen before. FFW will enable us to fully play to our textile strengths gained from over 50 textile trade shows worldwide. And it will result in new synergies along the entire supply chain, says Detlef Braun, Member of the Executive Board of Messe Frankfurt.
FFW is purposely aimed at a forward-looking, digital-savvy fashion and lifestyle community. B2B, B2C, B2P, P2P – all avenues are open. A synthesis of fashion, lifestyle, digital innovations and sustainability is always guaranteed to result in something new and unexpected. And that is exactly our aim says Anita Tillmann, Managing Partner of the Premium Group.
THE INDIA OPPORTUNITY
Messe Frankfurt’s Texpertise strength combined with the vision of Frankfurt Fashion Week will create an exciting ecosystem for a cross-integrated tradeshow and fashion event format. A space where transformation will take shape and an opportunity that India’s textile, fashion and design community can simultaneously leverage. said Raj Manek, ED & Board Member, Messe Frankfurt Asia Holdings Ltd.
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