Aditya Birla Fashion and Retail Limited (ABFRL) launched its 3D coffee table book ‘Fashionabling Earth’ at the recently concluded Bharat Tex 2024.
“This creative book celebrates a decade of ABFRL’s ReEarth sustainability journey, highlighting the organisation’s dedication to environmental stewardship and social responsibility,” an ABFRL press release said.
‘Fashionabling Earth’ is more than just a book; it’s an interactive experience meant to engage and inspire and has interactive 3D features and fascinating pop-up images, bringing sustainable stories to life.
From creative design to earthy aesthetics, the book embodies ABFRL’s commitment to environmental preservation.
Within its pages, readers will find updates on ABFRL’s accomplishments in circularity, renewable energy, and zero waste to landfill, CSR activities, and other areas.
The story unfolds through engaging storytelling and visually spectacular presentations, revealing insights into ABFRL’s journey to sustainability excellence.
“Fashionabling Earth embodies ABFRL’s commitment to three pillars of sustainability: clean by-design products, sustainable operations, and inclusive communities,” Dr. Naresh Tyagi, Chief Sustainability Officer said.
“As India’s largest pure-play fashion and lifestyle player, ABFRL is dedicated to demonstrating excellence in tackling climate change and leading the sector by example,” he added.
ABFRL’s sustainability path has been marked by extraordinary achievements, from eco-friendly packaging to waste management and emission control.
To enter the next phase, ABFRL confirms its commitment to incorporating sustainability into its ethos and daily operations, creating new industry norms.
Looking ahead, ABFRL has high goals, including developing a net-zero built environment and prepared to boost its sustainability efforts through increased efficiency, renewable energy use, and community empowerment activities.
According to the Aditya Birla Group company, Fashionabling Earth is more than a celebration of previous successes; it demonstrates ABFRL’s unwavering focus and dedication to a sustainable future.
Since 2021, the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and ABFRL have been collaborating on a joint initiative titled ‘Approaches for Circular Textiles and Apparel Industry in India’.
The project, conceived under the DeveloPPP modality, supported by the German Federal Ministry for Economic Cooperation and Development (BMZ), is an industry-first initiative to promote circularity in the Indian industry.
Their booklet ‘Unearthing Innovation – Leading the Way for Circular Textiles in India’ also launched at Bharat Tex compiles the knowledge generated from the Circularity Innovation Challenge conducted by GIZ India and ABFRL IN 2023.
It summarises some of the most promising textile and apparel circularity innovations in India and is a potential resource for stakeholders in the sector.
At Bharat Tex, Jaypore’s space showcases a fusion of traditional Indian motifs with hand-painted terracotta arches, reflecting their support for artisans.
Celebrated artisan Mohd. Kazeem Khatri demonstrated the captivating bagh print craft, known for its vibrant hues and intricate patterns.
Van Heusen, India’s premium fashion brand for men and women has teamed up with Hungama’s Heftyverse to introduce a groundbreaking fusion of entertainment and fashion in the virtual world.
Through this partnership, the brand invited visitors to dive into a world of global styles and virtual fashion through Heftyverse’s Avatar Customisation.
Indian Apparel.
