ENGYNE, a premium menswear brand, is set to debut its Spring-Summer 2025 collection, featuring timeless wardrobe essentials. The collection uses Supima cotton and Supima blend yarns, known for their exceptional softness, durability, and comfort. Fabrics chosen include mis-jersey, micro-pique, interlock, jacquard, and cross-loop French terry for their unique texture and performance. Enhanced with advanced printing techniques and intricate embroidery, the garments embody international quality and style.
Founded by a team with experience at global fashion giants, Gnanaprakash, Karthikeyan K., Karthikeyan P., Ramesh Kumar, and Dinesh D, the brand is recognized for premium-quality menswear without the steep price tag.
With a D2C (direct-to-consumer) model, ENGYNE ensures full control over both pricing and quality. The collection will be available exclusively on the brand’s official website, with a mobile app for iOS and Android launching shortly after. This model allows for a streamlined shopping experience while keeping prices competitive.
The founders are dedicated to making luxury accessible to all, with a strong belief that premium quality should be affordable for everyone, not just the privileged few. This philosophy guides ENGYNE’s approach, focusing on delivering exceptional craftsmanship at accessible prices to address a long-standing gap in the market.
ENGYNE plans to target urban millennials and style-conscious professionals through influencer partnerships and engaging social media campaigns. Unlike fast fashion brands, ENGYNE focuses on creating durable, timeless styles, with each piece undergoing extensive wear testing to ensure long-lasting quality.
In the future, ENGYNE plans to expand its collection with shirts, chinos, jackets, and denim. The brand also aims to share its high-quality, affordable fashion with a global audience, extending its reach beyond India.
