The textile conglomerate Sangam (India) Limited ventures into women’s branded apparel segment by launching its own brand called ‘Channel Nine’ which is featured with maintaining international standards in design, quality and comfort for the new age women.
Channel Nine brand symbolizes the multiple facets of a woman’s life – the spaces she navigates every day and the forms in which she expresses herself. It encompasses the essence of what it means to be a woman through a myriad of roles, which she performs, in her everyday life.
The brand offers exquisite range of seamless garments for women including intimate wear, active wear, yoga wear, shape wear and casual wear.
Channel Nine blends seamlessly with women’s lifestyle today while meeting their aspirations in terms of range, colour and style. It is designed to provide the woman of today, ultimate freedom of movement, comfort, fit and an enhanced fashion quotient, as she rushes about her daily business, Pranal Modani, chief – business development, Sangam Group said.
Sangam has set up 36 circular knitting machines imported from Italy, the world leader in seamless knitting technology, and has an installed capacity to manufacture 10,000 pieces of seamless garment a day. Seamless knitted garments are used worldwide in the wellness industry, for yoga and sportswear.
The brand will be available pan India through the group’s vast distribution network including national retail chains, multi brand outlets and exclusive brand outlets (EBOs) and online digital platforms.