Prime Minister Narendra Modi will unveil “India Handloom” brand for better market positioning of quality handloom products on August seven — the day Swadeshi Movement was launched in 1905 — at a mega event to mark the first-ever National Handloom Day in Chennai.
“The first National Handloom Day will be launched by the Prime Minister in Chennai on August seven. This day has been chosen to honour the Swadeshi Andolan. Prime Minister wanted that the event be organised at a place which has more people associated with Indian Handloom, therefore, we chose Chennai,” union textiles minister Santosh Gangwar told Newsmen.
“We are organising an exhibition to showcase initiatives taken in textiles sector during the last one year, which will be inaugurated by the Prime Minister. The India Handloom Brand will also be launched on the occasion, which will provide quality assurance to buyers,” he said.
Besides, Sant Kabir awards and National awards will be presented to distinguished handloom workers for the years 2012, 2013 and 2014, respectively at the function.
“Observance of National Handloom Day would generate awareness about the importance of handloom industry as a part of our rich heritage and culture, promote handloom products and lead to increase in income of weavers as well as enhance their confidence and pride,” the textiles ministry sources said.
On a question, textile secretary, SK Panda said, “There are some constraints in selling high-value branded products through Internet. Due to lack of quality assurance, our arrangement with Flipkart did not give desired results.
On the India Handloom Brand, Panda said it will be given to entrepreneurs who promise quality of yarn, purity of design and abide by zero defect, zero effect.
“The first three people will be presented the India Handloom Brand by Modi on August seven. Thereafter, interested entrepreneurs may apply for the brand.
Panda said the textiles ministry aims to establish showrooms in all state capitals to promote products under the India Handloom Brand, on land provided by state governments. Besides, the government is trying to develop some villages which have weavers, etc. associated with handloom and handicraft as tourism destinations, he said.
During the next 1 to 1.5 years, textiles ministry will train around 15 lakh persons under Integrated Skill Development Scheme.
