Hrithik Roshan’s fitness and sportswear brand ‘HRX’ is targeting Rs 225 crore turnover from its apparels section by the end of the next fiscal, according to its director, Afsar Zaidi.
“T-shirts and shirts are the biggest contributors in terms of sales; it goes to about 40 per cent,” Zaidi said, adding that the company, which has an exclusive partnership with online retailer Myntra, plans to expand its products portfolio in the coming months. The company has also patented a particular technology for its fitness t-shirts.
HRX has lately claimed to have touched the Rs 100 crore sales mark. With plans to diversify its product category, the brand is now targeting a 125-130 per cent growth from when it started, Zaidi said.
The company will also foray into the footwear category and for this it is in the final stages of tying up with a design firm, he said. The brand which has been operating in the online space since 2013, plans to venture into the offline retail space in tier I and II cities in April 2016. “There will be a couple of exclusive stores in a couple of very interesting cities of our country. We have also tied up with large format retail stores,” Zaidi said.
About 35 per cent of HRX sales come from cities like Pune, Bhubhaneshwor and Jaipur. “Whether it’s because Hrithik’s name is attached to it, or the quality of the product or the kind of marketing we are doing, brand loyalty is really high from these areas,” Zaidi added.
