KASHANA aims to introduce ethnic and western (international fashion) in the domestic market and wishes to be a synonym to contemporary fashionably elegant quality apparels at affordable prices ranging from Rs. 600 to Rs. 5200 as MRP which comprises of the range from a basic top to embellished dresses. KASHANA is based on the ethics of Excellent Service with efficient Quality control system. It has a vision to epitomize quality, integrity and creativity through its Integrated Vertical Pattern as it has an in-house facility of effervescent Designing team, Dyeing, Printing, Embroidery and Stitching making the product a complete value for money.
India accounts to approximately 14% of the world’s production of textile fibres and yarns. It is also the largest producer of Jute, the 2nd largest producer of Silk and Cotton and the third largest producer of cellulosic fibre. KASHANA a women apparel brand is launched yesterday at Jaipur by Kagzi Apparels a division of Kagzi Exports to venture in the Indian apparel retail segment for the first time. A fashion show was organised at Crown Plaza to display the range of products. The show was attended by more than 100 Investors from Pan India. Kagzi Exports is the largest manufacturer and exporter of apparels brand across the globe to countries such as UK, USA and Middle East for brands known across the globe.
Mohammed Arif Kagzi, Entrepreneur of Kagzi Apparels adds, “We have been manufacturing and exporting garments to various brands for over a decade in countries such as USA, UK and the Middle East. Understanding the market sentiments of consumers from across the globe, we realised there is a dire necessity to introduce a brand that is ‘Fashionably Forward’ and fast to suit the needs of the India buyer. We at Kagzi Apparels strongly believe in manufacturing a brand that not only suits the tastes of the Indian consumer but also suits their pocket. The brand ethos of KASHANA is to follow international fashion but in a Contemporary yet Elegant Indian Avatar for the Indian Women between Teens to Middle Age.”
Evelyn Sharma, a German-Indian actress and model has been nominated as brand ambassador to boost the brand KASHANA. At the Fashion show, she told in her reply that she loves fashion & styling. She also told that, she was very happy to work with this brand because of excellent quality & designs. She also walks on the ramp with other models, who presented the various collection of KASHANA.
Kagzi Apparels under the brand KASHANA has already inaugurated its first exclusive outlet at Udaipur and launching 9 more Exclusive Brand outlets this month across Chennai, Bangalore, Jaipur, Jodhpur, Mumbai, Delhi, Hissar, Surat, Guwahati in its first phase. It aims to open about 50 Exclusive Brand Outlets in a year through it’s Franchise Business Model.
The organisation follows stringent steps to maintain a balance of the eco system and continues to maintain a green balance by implementing Effluent Treatment Plant (ETP). The organisation is certified by Sustainable Water Resources Management (SWAR) for Textile Industries in Delhi and Jaipur. The certification is for Kagzi Exports’ efforts on Resource Conservation and Resource Efficiency in Sustainable Water Management. Kagzi Export is also been certified as a 2 star Export House by the Ministry of Commerce and Industry, Office of Joint Director General of Foreign Trade, Government of India.
Later on Arif Kagzi shares that “Over the years the retail market has been growing. According to India Brand Equity Foundation’s (IBEF) report of January 2016, the contemporary retail market is expected to grow from USD 60 billion to USD 180 billion from FY 15 to FY 20 and with a CAGR of 24.5%. According to IBEF’s Indian Textiles and Apparel Industry Analysis of January 2016, the textile and apparel exports from India are expected to increase to US$ 82 billion by 2021. While the domestic textile and apparel industry in India is estimated to be USD 141 billion by 2021 and 100 billion by 2017 which was USD 67 billion in 2014.”
According to the Edelweiss report the readymade garment in the branded apparel industry will see a striking rise to approximately 49% as the market has seen an upward trend. This upward trend is due to the paradigm shifts and changing consumer preferences with the fast fashion trends coupled with the increase in the purchasing power capacity.
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