With the demand growing faster, apparel brand ‘Appleeye’, manufacturer of kids wear, is planning to open 10 stores in different parts of the country this year. It has stores in Jamshedpur, Patna, and Bhubaneswar besides the major cities in the country.
The Kolkata based Stitch Fab India Pvt Ltd, owner of the brand, which has been producing kids fashion (new born to 16 years old boys and girls) since 2009, is now one of the popular brands in this sector for its quality items and superior designs.
Adhering to international standards cutting across all segments from conception to execution, Appleeye is a dedicated effort to instill attitude and set new trends in kid’s fashion.
With its target customer being upper middle class to high end, the USP of the brand is of international fashion at modern prices. While price range for new born begins at Rs. 190 onwards, its starts from Rs. 490 for toddler to teenagers.
Currently, Appleeye is spread across 12 cultures (countries), more than 1000 languages (metro cities, mega cities, cities, and town) and trying to reach every heart and soul, company’s managing director, Varun More said.