Textile manufacturer Arvind Ltd’s e-commerce division Arvind Internet has launched NNNow.com, its first omni channel fashion strategy that will integrate its physical stores, online platform and warehouses, expects to garner 10 to 15 percent of its business from online sales in the next three to four years, company’s executive director Kulin Lalbhai said.
Currently its brand revenue is Rs 3,000 crore and it expects this revenue to grow to one billion US dollar (Rs 6,700 crore at the current exchange rate) by 2020.The brand’s business is growing 20 per cent CAGR.
The company also expects to integrate all its 1,200 offline stores across its 35 brands by the middle of this fiscal. They are integrating 100-150 stores every month and by the middle of this fiscal their entire offline stores will be digitized and live.
Besides its own brands, NNNow.Com has entered into third-party tie-ups with 15 to 20 other brands to sell their products on their portal.
Arvind is home to a host of giant international fashion and beauty brands like Gap, Calvin Klein, Gant, Nautica, Aeropostale, US Polo, The Children’s Place and Sephora, among others. Arvind owns or has rights for 35 brands such as Lee, Arrow, Wrangler, US Polo and others.
The company is India’s largest integrated textile player and one of the oldest, most respected groups in the textile business in India. The company is also one of the largest producers of denim fabrics and suppliers to a large number of fashion brands in the world.
