Arvind Internet Ltd (AIL), a start-up by the Arvind group, is planning its online custom clothing brand – “Creyate” this year.
Elaborating on AIL’s vision, Mr. Kulin Lalbhai, Executive Director at Arvind Ltd said, “Arvind Internet Ltd will be the vehicle that will enable Arvind’s e-commerce vision. We are all set to be a leading consumer lifestyle player in the digital space by engaging in several business models that can scale globally. Arvind sees e-commerce as a key growth driver for the group and we aim to be Rs. 1000 cr plus business in three years.”
Creyate intends to offer an alternative to ready-wear as well as traditional custom clothing and targets to be Rs 100 crore plus brand by next year.
In addition to Arvind’s own premium range of fabrics, Creyate has a curated collection of fabrics from choicest of Italian mills. Arvind has invested in an automated manufacturing setup for this business to make best-in-class customised garments as per customers’ choice and measurements.
Creyate Stores is like a design studio, with iMac installed in the centre for designing garments, and swatch books available for touch and feel. One can walk over to the garment and scan the QR code and the same garment will appear on screen, ready to be worked upon as per the individual’s choice.
Creyate has plans of launching stores in 15 cities within the next year. It already has stores in Bengaluru, Ahmedabad and Delhi and offers home visits in major cities. Riding on Arvind group’s supply chain prowess and manufacturing might, AIL is planning to take Creyate to global consumers next year starting with the US market, where online custom clothing is a large thriving market.
