The Salman Khan Foundation, ‘Being Human’, has expanded its reach by launching a franchise store at Sahara Gunj Mall in Lucknow liaison with its global licensing partner Mandhana Industries Ltd.
The brand has made a significant impact in more than 15 countries worldwide with its unique combination of fashion and philanthropy where royalties from the brand support the twin causes of education and healthcare undertaken by Being Human.
With this launch, Being Human has 11 franchise stores and 26 company-owned stores with Lucknow being a franchisee owned one. Spread over 1146 sq. ft. the store showcased Spring/Summer collection for men and women. The brand works with casual silhouettes keeping comfort a high priority and trends inspired from across the globe for all their collections.
Kunal Mehta, vice-president (Marketing) said, “We have been focusing on further expansion for the brand this year and debuting in Lucknow is definitely a step ahead for us as well as the customers. We are targeting at making Being Human Clothing the most accessible brand by reaching out to various cities in India and will soon be present in cities like Kota, Jalandhar, Rajkot, Jodhpur, Nashik, Pune and Vapi by the end of 2015.”
