Cellulose fibre manufacturer Birla Cellulose has inked a strategic partnership with Pune-based fashion label, Ka-sha, to craft a line of artisanal and sustainable products under the brand ‘Roz’.
“This collaboration seeks to promote conscious consumer choices aligned with everyday sustainability practices,” a Birla Cellulose press release said.
Derived from the word everyday, Roz epitomises the amalgamation of design and sustainability. These elevated basics are designed with comfort in mind, making them an easy choice for everyday attire.
“The line has been mindfully designed with small yet significant detailing in every product,” the Aditya Birla Group company added.
Central to this is the utilisation of the Reviva-M grade circular yarn blend. This innovative blend comprises cotton pre-consumer waste, Birla Cellulose’s Birla Excel fibres, and indigenous Kala cotton.
By leveraging these materials, Ka-sha’s skilled team transforms them into high-quality fabrics, paving the way for the creation of the Roz collection.
According to Birla Cellulose, the Roz line has garnered widespread acclaim for its sustainable origins and ethical production methods.
Consumers have embraced these garments not only for their eco-friendly credentials but also for their timeless style and impeccable quality.
It is a design-led label, where they intend to marry design with ease of care while also supporting the expansive textile industry in India.
Products that find a place in everyone’s’ wardrobe no matter where they are from, products that are easily washable and are highly-comfortable for every day, is what Birla Cellulose is building with Roz.
Ultimately, the success of the Roz collaboration underscores the transformative power of partnerships in driving positive change.
By joining forces, Birla Cellulose and Ka-sha have demonstrated that sustainability and profitability can go hand in hand.
Their innovative approach to textile production serves as a blueprint for the industry, inspiring others to embrace sustainability as a core value and driving towards a more sustainable future for fashion.
