Sutraa, which is a direct to consumer Indian fashion fair, will bring together various Indian brands from across India at its upcoming shows in Amravati, Akola, and Guwahati this June.
The fairs are designed to link up and coming brands with new customer demographics.
From June 11 to 12, Sutraa will present a wide selection of summer fashions at Amravati’s Hotel Mehfil Inn, the event organisers announced on Facebook.
The event will travel to Akola for an event from June 14 to 15. Then, from June 17 to 18, Sutraa will set up shop at Guwahati’s Hotel Millenium for a summer themed event.
Sutraa kicked off the month of June with an edition in Vadodara from June 2 to 3 at the city’s Taj Vivanta before travelling to Ahmedabad for a fashion fair at the Hyatt Ahmedabad from June 5 to 6.
“The event also launched its Sutat editon on June 7 and which runs until June 8 at the Surat Mariott Hotel,” Fashion Network reported.
Sutraa shows cater to premium millennial shoppers and feature product categories including women’s occasion, traditional, ethnic, and fusion wear.
Also on display are jewellery, accessories, home décor, gift items, and handicrafts among others. The fair also features products which are prominent in the city in which the trade fair is held.
Sutraa was launched in June 2011 with its first edition in Kolkata from the passion and creative spirit of two young Entrepreneurs, Monika Menghani & Umesh Madhyan.
They had a dream to transform the world of exhibition into a spirit of life through elegant designs and trendy products bringing from the most sophisticated designers of all over India.
Sutraa is the only and the first exhibition company which has brought luxury and designer wears to smaller Indian cities, for which consumers used to travel to Mumbai, Delhi, Kolkata, Hyderabad, etc.
Sutraa aims at providing hassle free and enjoyable shopping experience to shoppers especially women by making available the widest range of brands and products from all across the country.
The attempt is to bring the latest fashion to shoppers with an array of the trendiest products available in the country.