The Indian handloom industry has a glorious past and committed towards the resurgence of hand-woven textiles and also keep key focus towards weaver’s welfare and development.
This was stated by the textile minister, Santosh Kumar Gangwar while inaugurating an exhibition titled “First Home of India Handloom Brand Products,” at Jawahar Vyapar Bhawan, New Delhi.
In his address, the minister said that he wanted to take India Handloom Brand to the entire country. In order to make handloom products more popular in the current scenario, it becomes imperative to produce good quality, defect-free handloom fabrics with good colour-fastness. There is also a need to widen the range of products in order to cater to a larger number of people, especially the youth, which today has access to fashion from across the globe.
The exhibition showcases authentic and good quality products under the ‘India Handloom’ Brand, drawn from some of the exotic locations of India.
The products range from sarees: Chanderi, Mangalagiri, Venkatagiri, Balrampuram, Maheshwari, Kota Doria, Pochampalli, Tangail, Chettinad, Banaras Tanchoi Silk, Banarasi Buti Silk, Fabrics: Banaras Tanchoi Silk etc.
The collections have been made using textiles from across India, to create a unique identity and promote the rich Indian culture and heritage. This is a part of a continuing initiative to promote handlooms of India. The main focus is to retain the sanctity of traditional hand-woven textiles, while moulding the styles for a more contemporary look.
The presence of India Handloom Brand logo would differentiate their products and provide quality assurance to customers. The premium branding would be helpful to weavers in sourcing quality fabrics for their products and in enhancing their sales and earnings through bulk marketing both within and outside the country.
