The unique fashion e-commerce platform, ‘Fynd’ which helps brands showcase their in-store inventory online on their platform has now launched a new product ‘Fynd Store’. This innovative product provides retailers with the opportunity to increase sales through omnichannel user-engagement.
Fynd Store enhances customers’ shopping experiences, by leveraging the appeal- including touch, feel and trial aspects of a physical store, supported by the organisation and logistical convenience of a digital platform. In other words, the product enables brands to capture the maximum number of sales and build sustainable loyalty and benefit from cross-selling opportunities.
Fynd claims that its partner brands enjoy immense online visibility, showcasing their entire inventories to customers. But, since a brand is able to keep only 40 per cent of its available stock in a normal sized store, it often loses 10-15 per cent of the sale due to unavailability of the desired size, color, etc. An unsatisfied customer will obviously move to the next store as there are plethora of other brands’ stores available to him.
“The conception of ‘Fynd Store’ is in-line with our commitment to empower retailers and connect customers with precisely the kind of fashion they are looking for. Although Indian customers are becoming increasingly comfortable with online purchases, product categories like apparel, footwear, jewellery and home furnishings require the physical component to convert a sale,” Harsh Shah, co-founder of Fynd said.
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