“With anticipating a 20 to 25 per cent growth this year women’s denim brand Clench Denim, is now planning to tap the market in East India particularly Kolkata region,” company director Masum Khandur said. The brand has a pan India presence and sees better offline sales than online largely due to the fact that fits in denim are not the same with every company.
“We are solely a women’s denim brand and its market in India is huge, it offers immense scope and that is the reason we do not want to get into any other segment,” Khandur said.
“The quality of denim used in women’s segment is different from what is used in men’s,” Khandur said. First, it has high fabrics are more elastic. Secondly, it is thin and lighter when compared to men’s denim as the fabric is around eight and half to nine and half ounce while in men’s denim which it is about 11 to 12 ounces and less stretchable. He pointed out, growth in the denim segment is exceptionally high.
“Our success is largely due to the fact that we maintain the right balance of pricing and creativity.” Fashion denim makes up 60 per cent of their production, while basic accounts for 40 per cent. “Mid waist denim are our biggest hits and three of our fits jegging fit, denim jegging fit and normal skin fit are doing very well,” he added.
– Apparel and Textile News, Apparel Talk, Indian Apparel
