Rupa Frontline advertisement with Ranveer Singh playing the crazy Raja Baba has received an overwhelming response and has the whole nation swooning to the ‘swag’ anthem- ‘Rajaaa Baaaba, sexy sexy baaaba’.
Rupa kickstarted this commercial in the month of May 2015, and within this short span, it has garnered a huge share in the innerwear ad segment. It is, at present, the most popular and widely viewed advertisement in the intimate and casual wear segment.
“We are very happy with the generous response our advertisement has received, as none of the ads have ever gathered such a huge viewership in the entire innerwear and casual wear category. This is very humbling and it makes us more responsible towards the needs of the consumers, whose love and support have made it possible.”Mukesh Agarwala, director – Rupa & Co. Ltd said.
“Ranveer embodies talent, style, sex appeal, success and hard work, the exact attributes Rupa Frontline stand for; and this perfect marriage of brands has led to the creation of something as outstanding as the latest Frontline ad.”asserted the director.
Rupa, recognised as one of the best brands in 2014 by ET Best Brands, is one of the top players in Indian mid-premium innerwear segment with a large market share. With the new ad, it targets to reach out to the mass market, especially men in the age group of 15 to 45, who are mainly cool, energetic and full of aspirations.
The introduction of the youth icon Ranveer has ushered fresh charm into the brand and the Company aims to consolidate its foothold in both urban and rural parts of the country.
Rupa & Co. Ltd. is one the largest knitwear brands in India engaged in the manufacturing, branding and marketing of innerwear and casual wear for men and women. The Company started in 1968 as Binod Hosiery, but was later renamed to be known as Rupa & Co. Pvt. Ltd. Managed by P. R. Agarwala, G. P. Agarwala and K. B. Agarwala, Rupa has become a generic name in the entire innerwear and fashion wear space for its comfort and price factor.
