Bewakoof, a causalwear brand owned by TMRW, has appointed Rashmika Mandanna as the face of Bewakoof’s range of women’s collections.
The Bewakoof women’s range spans across t-shirts, shirts, hoodies, joggers and a whole host of other fashion apparel & accessories.
Rashmika Mandanna was picked as brand ambassador through a social media poll conducted with the 1.7 million strong Instagram followers of Bewakoof.
A front-runner in the casual and expressive wear category in the D2C segment, Bewakoof has taken little time to emerge as top choice when it comes to fashionable, authentic and relevant designs.
“Bewakoof specialises in creating fashion-forward apparel that scores high on the design quotient. This is primarily important to win in a highly competitive category,” Prabhkiran Singh, Founder, Bewakoof said.
“We have done this with the men’s wear category and are all set to further strengthen it within the women’s casual and expression-wear category,” he added.
According to Bewakoof, Rashmika Mandanna is a lot more than just a face of the brand. She is a near perfect embodiment of the aspirational and conscientious brand image, it wants to create.
“Not only did I love the collection, but the high-energy, colourful and bubbly shoot theme is something that I identified with almost instantly,” Rashmika Mandanna too said.
“We found the perfect partner in Rashmika Mandanna who has an immediate emotional connect with her audience with a trendy and fashionable style quotient that is contemporary,” TMRW CEO Prashanth Aluru added.
Indian Apparel, Apparel & Textile News
