Royal Enfield, renowned for its iconic motorcycle brands Bullet 350 and Classic 350, has launched a collection of high street fashion merchandise inspired by its Royal Enfield Hunter 350 model.
Titled ‘A Shot of Mumbai’, the collection is a collaboration with the premium high street fashion brand Huemn, founded by Pranav Misra and designer Shyma Shetty in 2012.
‘A Shot of Mumbai’ symbolizes the spirit of exploration and a venture into uncharted territories, whether in personal style or the pursuit of life on two wheels.
Evoking the dynamism of Mumbai, a city renowned for its bustling streets and magnetic culture, the collection also serves as an ode to this vibrant metropolis.
As the muse of this first-time collaboration, the Hunter DNA is evident across a collection of avant-garde designs synonymous with the Huemn aesthetic.
From electric blues and fiery reds to an array of peppy hues, each design echoes the soul of Mumbai and the kaleidoscope of art and energy that it embodies.
The collection comprises t-shirts, hoodies, and denim, available at Royal Enfield’s D2C website.
“At Royal Enfield, we’re constantly working with talented, like-minded brands that have design at their core,” said Mohit Dhar Jayal, Chief Brand Officer at Royal Enfield.
“This collaboration with Huemn celebrates our shared passion for creativity, self-expression, and a disruptive sense of style,” he added.
Royal Enfield has designed the Hunter 350 to appeal to millennials and GenZ across the globe, gathering a huge community since its launch in 2022 in the mid-size motorcycle segment.
“The Hunter DNA is evident across the collection, which is also an ode to the vibrancy of Mumbai and boasts electric blues and fiery reds to an array of peppy hues,” said Huemn’s CEO Pranav Misra.
“The Hunter 350 exudes a distinct personality that we have fused into the Huemn aesthetic,” Misra added.
“The result is a collection that mirrors the dynamic and vibrant soul of both brands and represents a crossover of worlds that speaks to the modern explorer and celebrates individuality,” he stated.
