Viral Desai, ceo, Zenitex recently walked the ramp as a show stopper for designer Shilpa Chaurasia at Silhouettes 2016 – Internationally Desi, organised by B D Somani Institute of Art and Fashion Technology, in Mumbai.
Desai was chosen to walk for Shilpa Chaurasia for adopting sustainable, energy conserving, and environmentally friendly business practices at Zenitex.
Chaurasia displayed a collection on Bandhani and Bandhej, made in rural Gujarat, following a sustainable and ethical way of production.
Designers Hemant Trivedi and Archana Kochhar, along with other fashion industry personalities like Ela Dedhia, Meher Castelino, Naren Mukhi, Amit Goyal, and Rahul Mehta were present at the show.