Spanish fashion brand and Inditex-owned Zara launched its first store in Ahmedabad and its second outlet in Gujarat at Palladium Mall with the store spanning over 27,000 sq. feet.
The sprawling women’s section is on the ground floor with a part of this section spilling over onto the first floor alongside the kid’s section, while the second floor is dedicated to the men’s collection.
The Palladium Mall store features Zara’s latest concept for larger stores equipped with the most efficient technological tools to offer customers a unique experience integrated with the online platform.
Services integrated with the brand’s app include a fitting room reservation service, a special area for collection of online orders, searching online for items in the store, ordering and collecting it within 2 hours, and checking available stock.
As part of Zara’s commitment to have more sustainable stores, this store has been designed, built, and managed to reduce the use of energy and water when compared to a conventional retail store.
This is in line with Zara’s commitment to constantly review our standards so that we are working towards better environmental practices.
To ensure that the store meets these criteria, it is connected to a centralized system which allows program lighting, heating, and air conditioning, among other things, to suit what a specific store needs at any given moment.
“With this approach, the brand controls and optimizes energy consumption and limits CO2 emissions,” Inditex added.
The project brings together architecture, sustainability, innovation, and technology at the service of the customer.
The interior is predominantly clean and neutral with hints of colour and warmth from the wooden furniture and the textiles. Indian Apparel.
